Company News, Marketing News

P&G Is Top Advertiser

Demand for household cleaners drives ad spending.

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By: TOM BRANNA

Editor

It's still early in 2021, but Procter & Gamble is picking up right where it left off in 2020, when disinfection, household cleaning and fabric care were top of mind due to the pandemic. According to Media Monitors, P&G was once again the No. 1 parent advertiser on radio, broadcast television and local cable. The consumer packaged goods company aired its most number of spots on television, followed by cable. In addition, it increased instances across all three media. Overall, it...

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